During the Holidays RAP On at Premier 1 Automotive!

imusm-p1aHere in the Triangle, there are a lot of people around our region who LOVE Rap Music. This genre of music has a lot of energy, a great beat, and poem like lyrics. BUT, at Premier 1 Automotive, we recommend a different kind of RAP: Rotate Align Pressure!

Your vehicle’s tires very expensive today because the cost of rubber and other related ingredients have gone way up in price since 2007.  And passenger and commercial tires have BIG enemies around the Triangle: pot holes, curbs, and bumpy dirt roads. These hazards can shorten road life and can make a 60,000 tire last only 30,000 miles. With replacements costing between $500 and $1500 for a set of four, giving your tires a “little love” is a very good idea.

Here are the sobering stats. About 40 percent of drivers NEVER rotate tires. You have seen these vehicles sitting in the grocery store parking lot. Brand new looking tires are sitting on back, and the front ones are shot. Only 15 percent of drivers know and regularly check their tires’ air pressure. The same pressure has to be all the way around to eliminate any pulling to the left or right. And it makes CENTS.

Rubber can pick up small screws, nails, glass, pieces of metal and industrial staples. Look at your tires like you look in the mirror. Paying attention to truly detail matters; funny tread wear, scrapes, and bulges might show up in a regular inspection. Always note noisy, pulling, and steering vibrations; especially after hitting one of our famous North Carolina pot holes in and around Apex and the Triangle.

If you get an expensive watch this Christmas, you take really good care of it. It goes in a special place and it is never abused. BUT, we will take expensive tires and let them just drive on.

Watch for under inflation. It is the most common issue with tires. Remember, just likeEminem; make RAP a part of your life. Stop in and visit us at Premier 1 Automotivefor a tire and rotation!


If you own an Audi, BMW, Mercedes, Volvo, Acura, Lexus, Infiniti, Porsche, or Jaguar; we are the only automotive service center you will ever need.

This is yet another informational “Tips from the Hood!” article for our great customers and potential customers!

This post is brought to you by the Triangle’s Premier Import Automotive Specialist, the Good Guys at Premier 1 Automotive in Apex, NC!

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Premier 1Automotive @gmail.com

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919 387 6800

1050 Investment Blvd Apex, NC 27502

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